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The Easiest Small Business Direct Marketing Tip Youll Ever Get
This really and truly is the easiest (and most profitable) small business direct marketing tip youll ever get.
And when I say easy I really mean EASY.
This really and truly is the easiest (and most profitable) small business direct marketing tip youll ever get.
And when I say easy I really mean EASY.
Its a no-brainer.
Once I tell you what it is youre probably going to say, Oh that? I already knew that.
But if you own a small business and are doing this I can tell you right now youre an exception. If this is such an easy and profitable small business direct marketing tip why isnt everyone using it?
Thats a good question. I dont know. Maybe most small business owners think its too much of a hassle?
Not so.
It doesnt take much time. Costs little. You could even pay a high school geek to do the computer stuff for you if you dont feel like messing with it.
The financial rewards can be huge... if you do it right. But this seems to be a small business direct marketing tip most people are happy to ignore.
So whats the big tip?
Simple.
Every time you do business with a new customer ask them if theyd like to sign up for your free e-mail alert. Tell them you periodically offer specials and discounts for customers and ask them if theyd like to be included on your list so they can know when you have them. Many customers will gladly sign up.
Then use your list.
Offer your customers something
specific
limited
and of value to them as well as yourself.
Lets pretend... just for discussions sake... youre the owner of Little Town Diner in Smallville.
Youd place a little E-mail address sign-up book right next to the cash register. Include spaces on each page for customers to write-in both their name and a Email address. Have the cashier invite customers to sign it.
Build up your list of names. Its valuable.
Suppose every Wednesday is a slow day at the diner. On Wednesday mornings you start sending out an Email like this one to your list.
Hi (Customers Name),
Pat here from the Little Town Diner. Howd you like for me to do the cooking tonight? I just got a HUGE shipment of chicken breasts in today and Ive got to move these babies out!
So Im running a SPECIAL today
Pats 2 for 1 Special (today only- - eat in or take out)
2 juicy, tender barbecued chicken breasts... 2 baked potatoes or French fries on the side... 2 servings of string beans or cole slaw...AND...2 slices from any of our delicious pies-of-the-day (your choice).
Dont want to eat out? No problem.
We can have your dinner packaged and ready for you to pick up at your convenience if you place your order before 3pm. Let us know about what time youll be in for your pick-up.
**********
Or heres another way you could apply this small business direct marketing tip
**********
Hi (Customers Name),
Pat here. I want to say, thank you for making Little Town Diner a part of your dining experience. Serving folks like you is what makes our business so enjoyable.
To formally say, thanks Id like to offer you a special discount this week. If you visit us between now and Sunday tell your waitress you want the Thank You Discount. You and your family can order anything on our menu and get 20% off.
Now remember - - you have to ask for the discount to get it. This offer is just our way of saying, thanks for choosing us to serve you.
Thanks Again,
Pat
**********
Theres no limit to how you can use this.
If youre a tree trimmer you could use this small business marketing tip too.
Lets pretend you drop off some of the wood from your tree cutting business to someone who makes mulch. This person tells you one day, Ive got a LOT of excess mulch here Id like to get rid of for cheap. Do you know anyone who might want some?
So you e-mail your list
**********
Hi (Customers Name),
Fred here from Smallville Tree Trimming Service.
Ive got a friend who has a lot of mulch. They practically want to give it away. You can have as much as you want for $xxx per yard. Every yard of mulch covers xxx square feet.
If youd like some call 800-555-5555 and place your order. Itll probably go quickly at this price so call and reserve yours now.
Ill even drop it off at your home to save you the hassle of having to pick it up.
Sincerely,
Fred
You then split the profits with your friend who is in the wood mulch business. The people on your list know you. They trust you. Youve done work for them before. Theyre more likely to buy from you than from anyone else.
Many on your list arent going to be interested in mulch. Some of them will... and theyll be glad you contacted them with a great deal to help them out.
This small business direct marketing tip applies to ALL types of small businesses.
Get your message out. The people most likely to buy from you are waiting to hear from you. You can contact them for next to nothing. Anytime you want.
ABOUT THE AUTHOR
direct mail mortgage marketing and More
Jackson Eastern King Size Metal Headboard - 1071
Eastern King size only, California King not available.Jackson features transitional styling by combining a traditionally arched outer frame with a more contemporary combination of scrolls and finished off with a very pretty casting connecting the scroll to the outer arch.
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53"(H)
Price: 266.39
Tiffany Lamp - Dale Tiffany Cabot Pendant Lamp - TH50175
TH50175 Features: Shade is constructed of Tiffany art glass Decorative metal frame Beaded accents 3 Sockets 3x60 Watts Finish:Antique Bronze
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25"(W) x 25"(D) x 26"(H)
Price: 429.00
Electric Fireplace by Classic Flame in Oak - Georgetown - 33WM300POA-0102
Introducing the ClassicFlame premium line of decorative electric fireplaces. These fireplaces require no outside venting. Just plug into your electric outlet and enjoy! All premium fireplace mantels feature distinctive design and quality RTA construction. The highest quality raw materials and most advanced wood finishing techniques are used. These wood mantels feature solid wood and wood veneers, are shipped flat packaged in one box and assemble easily with a Phillips head screwdriver using durable metal to metal connections.33WM300POA-0102 Features:Hand carved glowing logs and ember beds.1,350-watt 4,600-BTU electric heater and blower with thermostatic controlRealistic flame effect and dimmer controlThe 28" and 33" units also offer down lights, a smoked brick facade, and an on/off remote controlFront Access Panel makes the replacement of light bulbs very easySimply Plug into any standard 3-prong 120-volt outlet, and you are ready to enjoy the romance of your fireplaceElectric Inserts are Painted with a black powder coat finish and utilize a distinctive center mounted doorpull. This door conceals all of the controls to operate your electric fireplaceThe location of the controls at the top of the insert allows users to have easy access to all FunctionsThe Electric inserts front face utilizes our distinctive chamfered edge design, allowing the insert to sit comfortably in our wood mantels while projecting a strong image into any roomFinish:Premium OakDimensions:53"(W) x 15.5"(D) x 45"(H)
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Fleetwood Side Chair in Classic Bronze with Classic Chestnut Wood - Pastel - FW-110-CB-CC
Price is per chair.Fabric: Victorian Cameo
Finish:
Classic Bronze with Classic Chestnut Wood
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See our FAQs section for complete details. The minimum order for this collection is $499.
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Mirror - Wynwood Furniture - 1720-80
Located in exotic Kuala Lumpur stands one of the world's tallest skyscrapers, the Petrona Towers, and inspiration for this collection. Note the scalloped details, suggestive of the scalloped architecture of the Towers; and the spicy, hazelnut finish that creates a relaxed, transitional style with eclectic appeal.Finish:
Hazelnut
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direct mail mortgage marketing Products we recommend
Bob the Builder - Party Supplies - Lunch Napkins
Bob the Builder - Party Supplies - Lunch Napkins
A League of Ordinary Gentlemen
A League of Ordinary Gentlemen
Though never a sport of Kings at one point in time bowling occupied a perfectly respectable place in the pantheon of American sports. It has long been one of the most popular participatory sports in America. When Eddie Elias convinced the country's top 33 bowlers to kick fifty bucks into a communal pot in a banquet hall in Syracuse NY in 1958 the Professional Bowlers Association was born. ABC began televising PBA tournaments in 1962 and as the lead in Wide World of Sports Chris Schenkel's Saturday afternoon bowling telecast was for many years one of the highest rated sports programs on television.Then something happened: America ceased to embrace the portly middle-brow image the PBA was selling and bowling got kicked to the curb. The sport and its players many of whom grew up idolizing the sepia-toned gods of bowling's golden era found themselves wallowingin the backwaters of the popular imagination alongside rodeos and tractor pulls.In 2000 three former Microsoft executives scooped up the entire apparatus of professional bowling -- its players tournaments trademarks and trophies all for about five million dollars and assumption of the league's debt. Their stated goal was to save bowling from the brink of extinction and raise it to new heights or at least put it on par with the Bass Masters tour which at current market values would represent a tidy return on equity.The heavy lifting for this mission falls onto the broad shoulders of a man named Steve Miller a former top Nike executive who had played for the Detroit Lions and rescued Kansas State football from the NCAA cellar.The film focuses on Miller and four of his charges professional bowlers at very different places in their careers and their sometimes funny sometimes sad adventures on tour as professional athletes - albeit the Rodney Dangerfields of professional sports.System Requirements:Running Time: 93 MinFormat: DVD MOVIE Genre: DOCUMENTARIES/MISC. Rating: NR UPC: 876964
Customer Review: Brings back a lot of memories
Wow this really brings back memories of my past, can remember when on Saturday afternoons came around, we all went to the TV and watched Pro Bowlers Tour on ABC, and great to see someone try to bring back the times of the bowlers who give their all to not only make money for them and their family but also the ones who didn't know how to handle the money they did make during that time, only thing I wish now is the the present PBA would do is show the winnings for each week now, and try to get bowling back where is should be.
Customer Review: Insight into the lives of a pro bowler
Be warned, I like watching bowling. As someone who used to bowled but could never break into the 200 average class, I am fascinated to watch the pros in action.
This tells the story of how a marketing guru tries to recreate the pba tour together with sponsorship and television coverage. There are no punches pulled when it comes to the difficulties of resurrecting a sport that has fallen on bad times. And it is interesting to see how, from a business angle, they went about doing this.
But the best part of this dvd is the insight into the lives of a few pro bowlers who were very frank about their lives and about their hopes and thoughts about the new venture. At the end of the dvd there is some interplay between two rivals (Walter Ray Williams Jnr and Peter Weber) and a showdown on the lanes to provide a fitting end to the film, but it is also fascinating to see into their lives, how they live, how their families cope or in most cases do not cope with their spouses on tour most of the time.
There are some good clips of past experts - not enough for my liking - but better than nothing.
I miss the old tournaments like the Firestone of Champions and I am not sure that the current pba has got the formula right to make the sport attractive to sponsors and advertisers. But if you like bowling and like to watch the pros in action and also want to see how it feels to be a pro bowler away from the limelight and the final day, then get this dvd; some very human stories here. One bowler describes how from a very young age he decided to make his living at bowling and how bowling seemed to be a permanent fixture in the sports arena. Now he feels cheated as this 'permanent' fixture has disappeared and his life to date seems completely wasted. A familiar story, not only in sport, but one told here with some honesty and openness.
Gorman: Peanut Marketing Capital Of The Southwest T-shirt
Gorman: Peanut Marketing Capital Of The Southwest T-shirt
Text on teeshirt: Gorman: Peanut Marketing Capital Of The Southwest
Our standard t-shirts are made of 100% cotton and preshrunk (ultra cotton heavyweight). We typically use Gildan Activewear but at times may substitute with orthe brand name t-shirts. We carry thousands of t-shirts with sayings. To view additional t-shirts please visit our storefront on Amazon (DesignAProduct) and search for t-shirt.
Sharks 2.0 (PC & Mac)
Sharks 2.0 (PC & Mac)
SHARKS 2.0 (WIN 95,98,ME,2000,XP)
Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff
Customer Review: better than expected...
This book was recommended to me by my father because he had heard good things about this book. I decided to give it a read since he bought the book for me. I thought it was very informative and interesting. Although i didn't much care for the over-kill of real-life examples, I thought that some of them were quite good (because they were simple and to the point).
I found this book to be educational and humorous. I would recommend it.
Customer Review: Thinking Without Thinking
Blink! The Power of Thinking Without Thinking is an amazing book that enters the realm of the unconscious,and open intellectual and analytical doors that we as humans keep locked.
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Mortgage Marketing With Direct Mail Two Powerful Techniques
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Mortgage Marketing With Direct Mail Two Powerful Techniques April 19th, 2008 In recent years, an increasing number of mortgage professionals have been incorporating direct mail into their mortgage marketing programs. While referrals and networking still account for a large portion of mortgage leads, savvy marketers have begun to realize the need for diversification. Direct mail is one of the tools they’ve turned to. This article will focus on two highly effective ways you can use dir
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