Keeping in mind the important points about marketing plans, we hope this article on marketing plans proves to be very informative to you. Use these points well.

marketing plans For Your Reading Pleasure
How Do You Score on the Internetmarketing EQ Test?

How do you score on the Intermarketing Emotional Intelligence test? Are you marketing APPROPRIATELY to who's REALLY on the Internet? EQ means, among other things, good reality-testing and empathy.

Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans...."

NOW SHRINK THE US INTERNET WORLD

Okay, now let's shrink the Internet world and take a look:

*If 100 people were using the Internet, 52 of them would be women, and 48 of them would be men. *If 100 women were doing business, 61 of them would be doing it on the Internet and 39 would not be *f 100 men were doing business, 55 would be doing it on the Internet and 45 would not be. *If 100 women were spending over US$100 in a 3-month period online, 63 of them would not have children, while only 52 of them would

TAKE NOTICE:

1. There are more women now on the Internet than men.
2. More women do business online than men
3. More women do business online than do not
4. Women in American make up to 80% of purchasing decisions for the family 5. Women between the ages of 35 and 44 are a dominant e-retail force. (PC Date-Online's research) 6. Women without children are heavier users of the Internet than women with children (Jupiter Media Metrix) and they spend more online.

**********And -- the number of at-home female Internet users is increasing more rapidly than the number of male users (NielsenNetRatings)

**********PLUS -- Individuals with household incomes ranging from $100-$150,000 are the fastest growing income group online (NNR).

**********PLUS -- 44% of US adults over 18 are single, and the AASP projects by 2010, 47.2% will be unmarried. Between the ages of 15 and 85, the average American will be unmarried more years than they're married(USCB).

SO WHAT SHOULD YOU DO?

Interpeting these data is like "if all the wookies are mejums, and half the mejums are kondites, how many wookies are kondites?"

GET POSITIONED

Here's how I read it - I'm lucky because most people who seek coaching are women over 40 with an income of 6 figures. It's called "being well-positioned". However, were I a Relationship Coach, I might be slightly better positioned.

BUT ENOUGH ABOUT ME, WHAT ABOUT YOU?

Whatever you're selling, are you pitching it to women?
Whatever your business, have you included products for women?

This doesn't mean being unsubtle, i.e., slapping a "feminine" graphic next to your power tool, but it does mean if you're pitching your power tool with a bikini-clad babe, or showing a pert young thing for your "live chat", or alienating the huge singles' and Islamic markets in your Christmas marketing, D+ for you on your marketing emotional intelligence test.

Consider putting the face of a virile young man on your chat graphic.

And consider that nearly half your consumers are single -- the Carnival cruise line offers a true singles-rate (not a single rate based on double occupancy), and the Costa gets kudos for providing Gentleman Dance Hosts. Combining both might win my cruise business and I cruise often.

THE BOTTOM LINE: Put your dip stick in your gender-bias and see how it comes out

"US" INTERNET?

Notice I specified "US" here, because the statistics were about US users. However, I'm getting increasing hits on my site from folks outside the US (and glad to have them). Other webmasters are reporting the same.

This month so far, I've had visitors from: UK, Canada, Australia, The Netherlands, Singapore, Argentina, New Zealand, Japan, Luxembourg, Brazil, Belgium, Slovak Republic, South Africa, Germany, France, Namibia, Indonesia, Israel, Malaysia, Mexico, Cyprus, and Switzerland.

BUT even when we talk "US" Internet users, there are 80 million multicultural Americans in the US, with over 1 million new immigrants yearly.

TRENDS

In coaching, web visits and ezine subscribers precede personal emails precede Internet course learners, clients and licensors for my EQ products. Look at the trends:

Last year I started getting more emails from Canada, the UK and Australia. Now 1/4th of my practice is from those countries. BR This year I'm getting several emails a day from people whose first language is not English. This month alone from Nigeria, Malaysia, Indonesia, India and the Philippines.BR

I have ezine subscribers from more countries than I can name. In fact I didn't know some of them were countries. It's been a wake-up call. I'm doing my homework, are you?

And most surprisingly, a whopping 20% of the learners taking my Internet courses are from non-US countries including France, New Zealand, Australia, the UK, Ireland, Russia and Indonesia.

TamingTheBeast says users from India are coming on strong. "Up until now," they say, "the Internet has been very focused on the US ...[but] by 2003, the Asia Pacific region will catch up and overtake in regards to Internet usage."

Richard Goosey, international chief of measurement science (NNR), says Spains the next great Internet market. "In addition to the largest increase in percent of population with Internet access, Spain also had the biggest percentage increase in most of the Internet activities undertaken among surfers in the past six monthsSpain now has the highest rate of instant message usage (49 percent) and chat room participation (44 percent) across all countries."

APPLICATIONS?

Perhaps we should consider putting ni hao, guten tag, or buna ziua on our websites. Go here: http://www.ipl.org/div/kidspace/hello for ways to say "hello" in one of the 2,796 languages on this planet.

Start submitting our websites to the Asia-Pacific search engines. Here's one: http://www.asiaco.comwww.asiaco.com .

Get used to emails that read: "Now you can send Indonesian virtual greeting cards to the one you care with only just some simple clicks" and "That's bang-on."

Brush up on multi-cultural selling. Start with Michael Lee's "Opening Doors" ( http://www.amazon.com/exec/obidos/ASIN/1886939322/susandunnmome-20 ), full of tips like don't confuse Indians and Pakistanis because they've been at war for centuries. Indians are primarily Hindu who speak Hindi while Pakistanis are primarily Muslim who speak Urdu.

Prepare to start hearing "neesh" instead of "nitch" for that niche you're trying to claim.

Get a currency converter on your website. Here's one FREE: http://www.xe.com . And be ready discount your professional services for Canadian clients. They expect it.

Put the name of a professional translator in your Outlook Express. In Spanish you don't say "I love my clients" by using the "love" verb, that's erotic; you say "my clients please me."

Stop looking for "Article Archives" and start looking for "Free Ideas." It's all the go. But no advertorials, please.

If you're going after the asiadragons dot commers, you'll have a "Secret Word," not a password, and you won't have to enter it twice.

Check in at CyberAtlasInternet frequently: http://cyberatlas.internet.com .

Hire an international Internet marketing coach: http://www.webstrategies.cc .

And, let's see, perhaps having an international Internet dating service for un-childed women over 35 might be the gold mine of the century?

P.S. Ofrece coaching personal y cursos de Internet sobre inteligencia emotional (EQ). El "EQ" puede ser mas importante para su felicidad ...

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The New York Yankees Fall Classic Collector's Edition 1996-2001

The New York Yankees Fall Classic Collector's Edition 1996-2001
Pinstripe Pride returns with this extraordinary collection of the Bronx Bombers greatest World Series games from one of the greatest chapters in Yankee history. Under the leadership of manager Joe Torre, Yankee baseball set a new standard of dominance across the Major Leagues. Relive the most amazing Yankee moments--Jim Leyritz blasting a clutch round-tripper off Braves closer Mark Wohlers, Scott Brosius becoming the 8th player in history to hit World Series home runs in back-to-back innings, Tino Martinez pushing Game 4 of the 2001 Fall Classic into extra innings, and Derek Jeter earning his title as Mr. November" with the game-winning home run. The perfect companion to the ultimate baseball DVD experience are SleeveStats, offering dynamic official stats that provide trivia, game summaries, and player information right on each DVD s cover. Included in this dynamic piece of memorabilia are these complete games: 1996 World Series Game 4 vs. the Atlanta Braves 1998 World Series Game 3 vs. the San Diego Padres 1999 World Series Game 3 vs. the Atlanta Braves 2000 World Series Game 5 vs. the New York Mets 2001 World Series Game 4 vs. the Arizona Diamondbacks PLUS two bonus discs featuring: 1996, 1998, 1999, and 2000 World Series Films 2000 ALCS Game 4: Rocket s Masterpiece; 2001 AL Pennant: Torre s Toast; Doc Gooden s No-Hitter Footage; David Wells Perfect Game Footage; David Cone s Perfect Game Footage; 2001 ALDS: Jeter s Game-Saving Flip; 1996 ALDS Game 2: Palmer s E Provides Win; 2000 ALCS Games 6: Justice Rocks Rhodes; Pitch-by-Pitch: Leyritz vs. Wohlers; 1996 World Series: Last At-Bat; 2000 World Series Clubhouse Celebration; 1998 World Series MVP Trophy Presentation; 1999 World Series Trophy Presentation; Looking Back: O Neill Reflects on Last Game

Customer Review: Yankee fan nirvana. Very good, and still plenty left over for a second volume

Being a huge Yankees fan, I love this set. The games bring back great memories and will be a treasured keepsake in my home forever. What keeps it from being five stars is the video quality for the Padres game is erratic, and the stats shown on the back for the 1999 Braves game differ. For the pitcher stats, it states Jason Grimsley didn't walk anyone when in reality, he walked two batters. Those flaws certainly don't prevent me from recommending this to all Yankees fans. It would be great if MLB Productions and A&E came out with a second volume of Yankees World Series games from 1996-2001. There are more than enough to choose from.

Customer Review: What only 7 discs?????

Make some room on your DVD shelf next to your Yankeeographys because MLB Productions have a hit on their hands. They answered the 2004 Boston Red Sox box set with a Yankee compilation that was second to none.



While the Red Sox set included only the 2004 World Series the Yankees collection includes some of the greatest World Series Games of the Joe Torre Era. The Red Sox set is guaranteed to last 86 years so it should keep the Sox fans happy for a long time. This set includes five complete World Series Games, all of which are Yankee victories of course. And if that wasn't enough, in addition to the complete games there are two bonus disks.



As exciting as the complete games are, unfortunately it doesn't include John Sterling and Michael Kay like the YES Network Yankee Classics do. It does include the original national broadcasts, which has commentators that feature Bob Costas, Joe Buck, Tim McCarver and Joe Morgan. The picture couldn't be sharper and it does seem to be a full featured DVD as opposed to some past releases.



The full games included 1996 Game 4 which features Jimmy Leyritz leading the Yanks back from a 6-0 deficit to a 8-6 extra inning triumph that tied the series at 2 all. The next game is another come from behind victory. The third game of the 1998 series features the Bombers beating San Diego ace reliever Trevor Hoffman.



The third complete game is another game three, this one again against the Braves that features a walk off homer by Chad Curtis. Mariano Rivera took a win this time around instead of his usual save. The forth complete game DVD is a Game 5 series ender against the Mets in 2000, the first Subway Series since 1956. The Yankees won it in the top of the ninth on a single by super sub Louie Sojo. Mike Stanton got the win in relief of Andy Pettitte. The loss went to former Yankee farmhand Al Leiter.



The final complete game while a Yankee victory is unusual in the fact that the Yankees lost this series to the Arizona Diamondbacks. What made this game unique was that this was the 911-year and due to the suspension of baseball that year at midnight of that game it became November. It was the first baseball game played in November. And Derek Jeter homered in the bottom of the tenth thus becoming the first "Mr. November".



The two Bonus DVDs are worth the price of admission on their own. They include all the MLB World Series videos plus a plethora of bonus footage that includes Roger "Rocket" Clemens 2000 ALSC game 4 masterpiece. Other inclusions are highlights from Gooden's No Hitter, David Cone's and David Well's Perfect Games, Jeter's ALDS series saving flip, and many other highlights by names like David Justice, Jim Leyritz, and Paul O'Neill. There is abundance of behind the scenes footage that includes locker room, interviews and press conferences and much, much more.



The packaging is a Trivia Buffs delight as it is full of boxscores, highlights and facts. It will jar your memory reading the cases alone.



These disks are a must have for Yankee fans. As soon as I posted the banners I saw many of you pre order these fine DVDs. So what are the rest of you waiting for?

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